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Trendence HR-Monitor

Trendence HR-Monitor

TrendenceTrendence — We know your target audience

Trendence Institut GmbH is a talent intelligence and market research firm based in Berlin. For over 20 years, Trendence has been providing studies, statistics, and trends on the German labor market and supporting companies in recruiting, employer branding, and HR marketing. Its products include employer rankings, the data-driven Recruiting Compass, HR Monitor, employer analyses, customized research, as well as certifications and seals of approval.

People Analyticssaas
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Use Case

Companies in Germany use the HR Monitor to make data-driven decisions throughout the entire talent lifecycle. This includes identifying and targeting specific audiences, selecting appropriate communication channels, and optimizing job postings, employer offerings, and benefits.

The portal provides up-to-date, representatively weighted market and target group data. This enables vacancies to be filled more quickly and sustainably, internal decisions to be backed by reliable figures, and executive meetings to be supported by evidence-based insights.

Additionally, the neutral, target-group-based quality signal in the form of a seal strengthens the employer brand and supports talent acquisition.

  • Strengthening the employer brand through a neutral, target-group-based quality signal as social proof
  • Differentiation from the competition in talent acquisition, as well as higher visibility, greater trust, and better conversion rates among applicants
  • Use of the seal across all corporate channels, including the career page, social media, and internal and external communications
  • Use as a clear selling point for job seekers and as a communication anchor in campaigns
  • A prerequisite is listing or nomination in the annually published Trendence employer rankings, based on more than 65,000 respondents in Germany

Target Audience

The solution is designed for medium-sized companies and corporations headquartered in Germany.

It supports teams and functions in HR, recruiting and talent acquisition, employer branding, HR marketing, and people & culture.

Consulting firms and agencies also benefit from it when they need target audience data for strategy, campaigns, and internal decision-making.

Target Segments

KMU

Source URLs

  • https://www.trendence.com/hr-monitor
  • https://www.trendence.com/hr-monitor?utm_source=openai
  • https://www.trendence.com/agb?utm_source=openai

methodology

Ongoing market research via partner panels, mobile-optimized online surveys (~15 min.), fieldwork duration of up to 14 business days per wave; quality controls (elimination of speeders/straightliners) and weighting based on relevant characteristics to ensure representativeness.

data scope

Multiple target groups (high school students, college students, college graduates, professionals without a college degree) with highly granular filters, including a comparison group feature.

update_frequency

Real-time and regular updates in the dashboard; up to five survey rounds per year.

delivery

Web-based portal with individual user logins; options to download results and reports.

unique_selling_points

  • Repräsentativ gewichtete, aktuelle Markt- und Zielgruppendaten speziell für den deutschen Arbeitsmarkt
  • Tiefe Filterung und Vergleichsgruppen-Funktion entlang des gesamten Talent-Lifecycles
  • Evidenzbasierte Unterstützung für Recruiting-, EB- und Retention-Entscheidungen

language_interface

German (implicit, based on target market)

commercial_terms

The contract is typically for 12 months with automatic renewal for an additional 12 months; payment is due at the start of the contract via invoice.

limitations

No mention of customer-side APIs/webhooks or third-party integrations; no public pricing information; no explicit security certifications listed.