BetterUp Human Transformation Platform

BetterUp — Human and AI coaching — personalized, science-backed, secure, and built to drive enterprise impact.

BetterUp combines AI-powered and human coaching to help enterprises develop their workforces. Its platform offers coaching for leaders, managers, and employees, addressing leadership, manager effectiveness, resilience, and growth at scale. It draws on behavioral science and cites ISO 27001, SOC 2 Type II, GDPR/CCPA, and Data Privacy Framework (DPF) certification in connection with security and privacy. Founded in 2013, the company is headquartered in Austin, Texas, and lists 501–1,000 employees on LinkedIn.

Coachingsaas

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Use Case

Enterprises need continuous, personalized development that keeps pace with modern work. BetterUp addresses slow, generic, disconnected learning by embedding human + AI coaching into daily workflows to build leadership, manager effectiveness, resilience/readiness, and company-wide growth — all aligned to evolving business strategy and measured against outcomes like retention, engagement, strategic alignment, and performance uplift. Common use cases include large-scale leadership development, manager upskilling, sales performance enablement, change resilience, and executive coaching, with alignment to internal competency frameworks and KPIs. Sources: https://www.betterup.com/platform

Enable organizations to scale personalized coaching and development across the workforce by combining world-class human coaching with AI-driven insights. Primary use cases include: identifying which employees would benefit most from coaching; surfacing strengths and growth areas to target development resources; guiding employees through tailored learning and coaching journeys; matching employees to an optimal coach; providing real-time feedback and insights that adapt to each individual; and augmenting coaches with automation (e.g., timely nudges, follow-up summaries) to increase engagement and impact. The aim is to drive measurable improvements in productivity, leadership, manager effectiveness, resilience/readiness, and reduce turnover and burnout in large enterprises.

Enterprise-wide solution to proactively build workforce resilience, well-being, and agility so employees can perform at their best through change. Addresses burnout, attrition, and change fatigue by pairing individuals with 1:1 coaches and specialists, delivering short live workshops, and guiding personal growth with science-backed plans. Provides people analytics and outcome studies to demonstrate business impact (productivity lift, improved readiness, lower voluntary attrition) and inform leadership decisions.

Target Audience

Mid‑market to global enterprises and government agencies seeking scalable leadership, manager, and workforce development; functions include HR/L&D, Talent/People Ops, Sales enablement, and Executive teams prioritizing measurable performance, culture, and readiness. Referenced customers include Google, Hilton, Salesforce, U.S. Air Force, Mercedes‑AMG PETRONAS F1 Team. Sources: https://www.betterup.com/platform

Data Residency

eudeus

Target Segments

Enterprise

Source URLs

https://www.betterup.com/platform
https://www.betterup.com/platform?utm_source=openai
https://support.betterup.com/hc/en-us/articles/36510905482395-Enable-AI-Coaching-on-Your-Account?utm_source=openai
https://support.betterup.com/hc/en-us/articles/27244553216923-Available-Integrations?utm_source=openai
https://www.betterup.com/press/betterup-achieves-iso-27001-certification?utm_source=openai
https://www.betterup.com/press/betterup-achieves-data-privacy-framework-certification?utm_source=openai
https://trust.betterup.com/?utm_source=openai

languages_and_reach

Coaching available across 60+ languages in 70+ countries (BetterUp cites 64 languages, 70+ countries).

measurement_outcomes

Real-time insights linking behavior change to retention, engagement, strategic alignment, readiness, performance uplift, and goal achievement.

example_outcomes

Mercedes-AMG PETRONAS F1 Team: +21% productivity
Google: +29% strategic planning
USAF: +13% mission-readiness

governance

Enterprise governance for AI + human coaching with role-appropriate controls.

Trust Portal

Includes SOC 3 report, policies, pentest summaries, data flow/network diagrams.

unique_points

Unified platform for AI + human coaching across leadership, managers, readiness, and broad employee populations.
Behavioral science-led design with measurable impact dashboards.
Alignment to internal competency frameworks and KPIs.

Feature Scope

Core platform: Configure to business priorities and internal leadership frameworks; connect to HCM/LMS/workflows; transform via AI coaching with enterprise governance; optimize with real-time insights on performance and capability gaps. Product lineup (within one platform): BetterUp Lead (strategic leadership), BetterUp Manage (manager effectiveness), BetterUp Ready (resilience, agility, well‑being), BetterUp Grow (AI coaching for all). AI + human coaching: Personalized development experiences at key employee milestones; scalable coaching. Integrations: Connects with Workday, LMSs, Microsoft Teams, Slack; embeds in HCM/LMS and daily workflows. Measurement & analytics: Real-time insights linking behavior change to business outcomes (e.g., retention, engagement, performance uplift, goal achievement). Implementation: White‑glove onboarding; tailored to leadership competencies, culture, and priorities; enablement and behavioral science support from launch with continual optimization. Security: SOC 2 Type II, ISO/IEC 27001 certified; AES‑256 encryption at rest; OAuth2 over SSL/TLS for member auth; MFA for coach/admin portal; SSO support; Security/Trust portal with SOC 3, policies, pentest, data flow/network diagrams. Compliance & privacy: GDPR, CCPA; EU‑US/UK‑US/Swiss‑US Data Privacy Framework (DPF) certification; SOC 2 Type II; ISO/IEC 27001:2022; PIPEDA; SOC 3; TRUSTe; FedRAMP (noted in materials as in process/Moderate on Trust Portal). Languages & reach: Coaching available across 60+ languages and 70+ countries (BetterUp cites 64 languages, 70+ countries in 2023; global enterprise footprint). Example outcomes: Mercedes‑AMG PETRONAS F1 Team +21% productivity; Google +29% strategic planning; USAF +13% mission‑readiness. Sources: https://www.betterup.com/platform | https://trust.betterup.com/ | https://www.betterup.com/press/betterup-achieves-iso-27001-certification | https://www.betterup.com/press/betterup-achieves-data-privacy-framework-certification

Pricing hints: Enterprise sales-led model (request a demo). Sources: https://www.betterup.com/platform

Security hints: SOC 2 Type II; ISO/IEC 27001 certified; SOC 3 report available; AES‑256 encryption at rest; OAuth2 over SSL/TLS for mobile member authentication; MFA for coach/admin portal; SSO support; Security/Trust portal with policies, pentest, network/data flow diagrams. Sources: https://www.betterup.com/platform (Security section) | https://trust.betterup.com/

Compliance hints: GDPR, CCPA; EU‑US/UK‑US/Swiss‑US Data Privacy Framework (DPF) certified; ISO/IEC 27001:2022; SOC 2 Type II; SOC 3; PIPEDA; TRUSTe. FedRAMP noted as in process/Moderate on Trust Portal (verify authorization status with vendor). Sources: https://www.betterup.com/press/betterup-achieves-data-privacy-framework-certification | https://www.betterup.com/press/betterup-achieves-iso-27001-certification | https://trust.betterup.com/

Implementation hints: White‑glove implementation with specialists; tailoring to leadership competencies, culture, and priorities; behavioral scientists and enablement team support launch, measurement, and continuous optimization. Integrates with HCM/LMS and collaboration tools. Sources: https://www.betterup.com/platform

Support hints: Enterprise engagement with Customer Success; public Contact Support and Trust/Security channels; security inquiries via security@betterup.co through Trust Portal. Sources: https://www.betterup.com/platform (footer Contact Support) | https://trust.betterup.com/

Integration hints: Workday (HCM data to BetterUp), LMSs, Microsoft Teams, Slack; embeds into HCM/LMS/workflows; SSO support via enterprise IdPs. Sources: https://www.betterup.com/platform | https://www.betterup.com/press/betterup-achieves-data-privacy-framework-certification (Workday note) | https://trust.betterup.com/

AI ‘intelligence engine’ for cohort prioritization and resource allocation (identifies who benefits most from coaching; strengths/growth areas; sentiment analysis for trend prediction) • AI-powered coach matching with reported 89% match accuracy • Personalized digital learning experiences and assessments that adapt in real time • Coach augmentation tools (engagement nudges, automated post-session summaries) • Human-centered AI approach grounded in behavioral science and 10+ years of coaching data • Enterprise-grade platform configurable for global deployment; ethical AI and trust/safety standards • Integrations with existing HCM/LMS; integrations noted with Workday and Microsoft Teams • Security/compliance posture: best-in-class security, stringent data protection, privacy-by-design; certified under the Data Privacy Framework (EU-U.S., UK extension, Swiss-U.S.); ISO 27001, SOC 2 Type II; GDPR and CCPA compliance; FedRAMP ‘In Process’ • Global reach with solutions used by Fortune 1000 enterprises.

Pricing hints: Enterprise sales-led with “Request a demo” CTA.

Security hints: Described as best-in-class security with rigorous trust and safety. Certified under the Data Privacy Framework (EU-U.S., UK extension, Swiss-U.S.). ISO 27001 and SOC 2 Type II compliance; GDPR and CCPA compliance; FedRAMP ‘In Process’.

Compliance hints: DPF-certified (EU-U.S., UK extension, Swiss-U.S.); ISO 27001; SOC 2 Type II; GDPR; CCPA; FedRAMP ‘In Process’.

Implementation hints: Positioned to integrate seamlessly into existing workflows (HCM/LMS) with global configurability.

Support hints: “Contact Support” link present.

Integration hints: Integrates with existing HCM/LMS; references to Workday and Microsoft Teams integrations.

Personalized, science-backed development plans for every employee
1:1 dedicated coaching with guaranteed fit and accountability
Access to specialist coaches (e.g., working parents, sleep, nutrition, stress management, habit building)
Live, small-group workshops with behavior-change curricula
People Analytics Dashboard (enterprise-wide insights into well-being, resilience, performance, engagement; filtering to identify hot spots and risk areas)
Insights & outcome studies packaged for stakeholders to showcase ROI
Business reviews tying coaching investments to outcomes (engagement, satisfaction, intent to stay, promotions, performance ratings)
Platform-level integrations to connect with existing systems and deliver development at key employee milestones
Security: AES-256 encryption at rest; OAuth2 authentication for members over SSL; MFA for coach/admin portal; SSO support and RBAC documented in Trust Portal; network/app protections (e.g., WAF), monitoring, and AWS infrastructure
Compliance: SOC 2 Type II and SOC 3, ISO/IEC 27001:2022, GDPR, CCPA, EU-U.S. Data Privacy Framework, PIPEDA; DPA and subprocessors list available
Governance & AI: Trust Portal provides AI security/training data disclosures

Pricing hints: Enterprise/quote-based via demo and sales engagement.

Security hints: Trust & Security notes include: SOC 2 Type II attestation (most recent period listed), SOC 3 report, ISO/IEC 27001:2022 certification; AES-256 encryption at rest; OAuth2 auth over SSL for members; MFA for coach/admin portal; SSO support and RBAC; WAF and security monitoring; AWS-hosted infrastructure. Sources: product page Trust & Security section and BetterUp Customer Trust Portal (trust.betterup.com).

Compliance hints: Listed on Trust Portal: GDPR, CCPA, EU-U.S. Data Privacy Framework, PIPEDA, SOC 2, SOC 3, ISO/IEC 27001:2022; legal artifacts such as DPA and subprocessors available. (Government/FedRAMP references appear in Trust Portal, but authorization scope should be verified directly with BetterUp.)

Implementation hints: Program flow highlights: discovery to build custom plans, rollout of 1:1 coaching/specialists/workshops, ongoing analytics, outcome studies, and periodic business reviews. Onboarding appears guided via BetterUp team after demo/sales engagement.

Support hints: General site offers Contact Support and Help Center; security contact listed as security@betterup.co via Trust Portal.

Integration hints: Positioned to connect with existing enterprise systems to trigger personalized development at key employee milestones (site Integrations page). Trust Portal confirms SSO support.

Features at a Glance

Analytics

Dashboards

Mobile

iOS/Android app
Responsive UI

Integrations

MS Teams integration
Slack integration
Okta integration
Azure AD integration

Security & IT

SSO/SAML
MFA
RBAC
Audit logs
Data residency region
SCIM

Compliance

GDPR
ISO 27001
SOC 2
DPA available

Administration

Audit trail

Data & API

Core HR

Roles & permissions

Pricing Model

On request

CurrencyUSD

Contract lengthTypically an annual subscription; multi-year contracts are possible.

Enterprise sales model with a platform and product SKUs (Lead, Manage, Ready and Grow), potentially with cohort-based licensing. Details on request.

Implementation

Typical timelineFor BetterUp Ready, the vendor states that most organizations go live and begin collecting data within weeks.

Professional Services Yes

Training included Not specified

Migration support Not specified

The effort involved depends on integrations, target audiences, and alignment with internal frameworks.

Support

Email · Web/Support Portal · Customer Success Manager · Security inquiries via security@betterup.co (Trust Portal)

Time zones: Global coverage with support across multiple time zones.

Enterprise support provided by Customer Success. Publicly accessible support and Trust/Security channels; security-related inquiries are handled through the Trust Portal. SLA details are available to the public upon request.

Integrations

Microsoft Teams

Other

Embedded coaching nudges and workflows within daily collaboration.

Slack

Other

Embedded coaching nudges and workflows within daily collaboration.

Okta

SSO

SSO supported via enterprise IdPs; Okta commonly supported (SAML/OIDC).

Enterprise HCM (HRIS) connectors

HRIS

Automated account creation/de-provisioning and secure, automatic data refresh with enterprise HCM systems.

SSO (SAML/OIDC)

SSO

Enterprise SSO supported; OAuth2 over SSL for member authentication.

Content systems

Other

Integrates with enterprise content/LMS/DAM systems for learning content access.

Video conferencing tools

Other

Connects with enterprise video conferencing platforms for coaching sessions.

API

OAuth2-based access; used for secure data sync/refresh.

Workday HCM

HRIS

Secure HCM data sync and insights powering BetterUp Grow

MCP connector to Claude

API

Model Context Protocol connector to access AI Coach, check coach availability, and manage bookings

Enterprise HCM/HRIS systems

HRIS

Used for account provisioning/de-provisioning and secure data refresh for analytics.

Video-conferencing systems

Other

Used to conduct coaching sessions at scale.

HCM systems (various)

HRIS

Connects to HCM ecosystems for context/personalization (specific vendors not enumerated)

HCM (generic)

HRIS

Stated support for integrations with existing HCM systems.

BetterUp OAuth2

API

OAuth2 over TLS used for member/mobile authentication.

Workflow tools (various)

Other

Delivers nudges/learning where work happens

LMS (various)

Other

Embeds into enterprise LMS; vendor-agnostic.

Single Sign-On (SAML/OIDC via enterprise IdPs)

SSO

SSO supported.

Automated user provisioning

API

LMS (generic)

Other

Stated support for integrations with existing LMS platforms.

Workday

HRIS

HCM data connection to BetterUp for provisioning/rosters and alignment to org data.

MCP support for Microsoft Copilot

API

Planned MCP client support to access AI Coach via Microsoft Copilot

SCIM user provisioning

Other

Supports automated account lifecycle (provisioning/de-provisioning)

Azure AD / Entra ID

SSO

SSO supported via enterprise IdPs; Azure AD commonly supported (SAML/OIDC).

SAML/OIDC SSO

SSO

General SSO support indicated; confirm specific IdPs and protocols during implementation.

MCP support for ChatGPT

API

Planned MCP client support to access AI Coach via ChatGPT

Calendar workflows

Other

Role-specific, just-in-time guidance aligned to meetings/events

BetterUp Human Transformation Platform

Data Residency

Target Segments

Security & Compliance

Security Features

Certifications

Data & Hosting

Analytics

Mobile

Integrations

Security & IT

Compliance

Administration

Data & API

Core HR

Pricing Model

Implementation

Support