GaiaSelf-Serve
Gaia — The leading AI-powered social recruitment platform for enterprises & agencies.
Gaia (Socially Recruited Ltd) provides an all-in-one recruitment marketing platform to attract, engage, and convert candidates across 11+ social and search channels. Its GaiaComplete managed service and GaiaSelf-Serve tools offer AI-led targeting, creative generation, branded landing pages, and conversational apply flows, integrating with major ATS/HRIS systems. Built for enterprise and public sector hiring, Gaia focuses on improving candidate quality, reducing costs versus job boards, and supporting DEI with privacy-first targeting.
Security & Compliance
Security and privacy are top priorities.
Security Features
Certifications
- ISO/IEC 27001:2022
- ISO 27001
Data & Hosting
Data residency
UK (AWS London region)
Hosting
Security controls include RBAC and MFA for privileged systems; cookieless tracking via server-to-server (GaiaConnect).
Retention & deletion
Candidate data is retained for up to 12 months unless otherwise agreed.
Feature Scope
- Self-managed campaign builder: pick roles, locations, targeting; AI-assisted setup; launch in minutes across social, search, and top websites (up to 11+ channels).
- AI-powered targeting and optimisation: automated bidding, placements, and creative generation to reduce costs and improve conversions.
- Privacy-first, cookieless operation: no third‑party cookies required; behaviour-led targeting; cookieless retargeting via GaiaConnect server-to-server tracking; performance insight without cookies.
- Real-time analytics: dashboards for clicks, applies, CPA, ROI; live performance monitoring and self-serve optimisation.
- Budget control: media spend paid by you for full transparency and control over ad budgets.
- Branded candidate experiences: ability to build branded, mobile-first application pages; under-45-second apply flows; email/SMS engagement; deep analytics; auto-populate ATS.
- ATS/HRIS integrations: native integrations with 50+ systems (e.g., Workday, SAP SuccessFactors, Greenhouse, Lever, SmartRecruiters, JazzHR, Ashby, LogicMelon, Workable, Personio, UKG, ADP, BambooHR, Bullhorn, Teamtailor, Recruitee, Salesforce, Dynamics 365, HubSpot) for source tracking and automated candidate handoff; setup often via API key, no dev time required.
- DEI and reach: privacy-first targeting designed to minimise human bias and broaden reach to underrepresented groups.
- Support and enablement: live chat, knowledge base, community resources; optional strategy/creative support from Gaia experts.
- Security (platform-wide): ISO/IEC 27001:2022 certified ISMS; UK-based AWS hosting (London); encryption in transit and at rest; RBAC and MFA for privileged systems; daily backups; DR; annual pen tests; real-time monitoring.
- Compliance (platform-wide): UK GDPR, EU GDPR (where applicable), CCPA; DPA available; Article 30 records; DPIAs; UK public sector procurement standards; clear controller/processor roles; UK data residency and subprocessor controls.
- Responsible AI: AI used for targeting, bidding, content and engagement; not used to screen or reject candidates; human review before publishing; no customer/candidate personal data used to train AI; bias monitoring and override controls.
Pricing hints: GaiaSelf-Serve is positioned as free to get started; media spend is paid by the customer for full control. Integrations and features depend on tier. Overall pricing is tailored; Gaia positions itself as a budget-friendly alternative to job boards with strong ROI. Case studies cite CPAs/CPOs (e.g., £12 CPA, £240 CPH) as outcomes, not list prices.
Security hints: ISO/IEC 27001:2022 certified; UK AWS (London) hosting; encryption in transit and at rest; RBAC and MFA for privileged systems; daily backups; DR; annual penetration tests; real-time monitoring.
Compliance hints: Compliant with UK GDPR, EU GDPR (where applicable), and CCPA; supports UK public sector procurement standards; maintains Article 30 records and conducts DPIAs; DPA available; clear controller/processor model; candidate data hosted in the UK with no international transfers; data retained up to 12 months unless agreed.
Implementation hints: Get started in minutes with intuitive, AI-assisted campaign setup; launch across channels in a few clicks. Native ATS integrations typically require only an API key and no developer time. Self-serve onboarding with knowledge base/community; optional expert support.
Support hints: Live chat, knowledge base, community resources; optional strategic and creative support; demo and strategy sessions available.
Integration hints: Native integrations with 50+ ATS/HRIS/CRM tools (e.g., Workday, SAP SuccessFactors, Greenhouse, Lever, SmartRecruiters, JazzHR, Ashby, Workable, Personio, UKG, ADP, BambooHR, Bullhorn, Teamtailor, Recruitee, Salesforce, Microsoft Dynamics 365, HubSpot, LogicMelon, etc.). GaiaConnect provides server-to-server event tracking/attribution and cookieless retargeting across up to 11 social/search/display platforms; attribution can be pushed into the ATS. Public APIs/webhooks not explicitly advertised beyond server-side tracking.
Features at a Glance
Recruiting & ATS
- Career site
- Recruiting analytics
Analytics
- Dashboards
Data & API
- API
Mobile
- Responsive UI
Security & IT
- RBAC
- MFA
- Data residency region
Compliance
- GDPR
- DPA available
- ISO 27001
Pricing Model
On request
Implementation
Support
Cat
SLA: Gaia states 99.5% platform uptime, excluding scheduled maintenance. It states a response time of up to four hours for critical issues and up to one business day for standard support.
Integrations
Workday
HRISATS/HRIS; native integration for source tracking and candidate handoff
SAP SuccessFactors
HRISATS/HRIS; native integration
Greenhouse
ATSNative integration
Lever
ATSNative integration
SmartRecruiters
ATSNative integration
JazzHR
ATSNative integration
Ashby
ATSNative integration
Workable
ATSNative integration
Personio
HRISIncludes ATS; native integration
UKG
HRISNative integration
ADP
PayrollNative integration
BambooHR
HRISNative integration
Bullhorn
ATSATS/CRM; native integration
Teamtailor
ATSNative integration
Recruitee
ATSNative integration
Salesforce
OtherCRM; native integration
Microsoft Dynamics 365
OtherCRM; native integration
HubSpot
OtherCRM/Marketing; native integration
LogicMelon
OtherMulti-posting/distribution; native integration
GaiaConnect
APIServer-to-server event tracking and attribution; enables cookieless retargeting; can push attribution into ATS
Social/Search/Display ad platforms (various)
OtherCampaigns launched across up to 11+ unnamed channels via GaiaSelf-Serve
