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clipvert Employer Branding

clipvert Employer Branding

ClipvertClipvert — Social Media as a service

Clipvert is a full-service provider for employer branding and recruiting on TikTok. With its own platform and content expertise, Clipvert handles strategy (organic and paid), creative development and execution, post-production and uploads, community management, and reporting. The team has produced over 3,000 TikTok videos, manages accounts with over 1 million followers, and generates up to 50 million views per month. Legal entity: Hochformat GmbH (Berlin).

Talent Acquisition & Employer Brandingsaas
Website LinkedIn

Use Case

Companies want to position themselves as attractive employers, especially among Gen Z, but are reaching their limits with traditional channels (job boards, career fairs). Clipvert helps build employer branding and social recruiting on TikTok: increasing visibility and reach, providing insights into company culture and daily work life, promoting open positions, and boosting applications. This includes storytelling with the right tone, quick adaptation to trends, performance-oriented optimization (watch time, shares, likes, comments), and engaging corporate influencers from within the company’s own team. Source: https://www.clipvert.de/employerbranding; https://www.clipvert.de/

Companies want to be visible as employers where their target audiences are—especially Gen Z and those over 30 on TikTok. Clipvert continuously designs and produces short-form social video content, operates channels, and manages community engagement and paid ads to increase reach, engagement, and high-quality applications. Common challenges: traditional HR marketing channels (trade shows, job portals, TV) are too slow or ineffective; lack of internal capacity or expertise for TikTok; lack of content ideas and approval processes; unclear KPIs. Clipvert handles strategy, production, publishing, and reporting end-to-end, tests formats organically, and supports targeted boosting via paid ads to measurably improve employer branding and recruiting.

Target Audience

HR and talent acquisition teams, employer branding and recruiting managers looking to reach Gen Z on TikTok; companies in Germany (DACH), across all industries; suitable for small and medium-sized businesses through to large enterprises, as well as apprenticeship and trainee programs. Sources: https://www.clipvert.de/employerbranding; https://www.clipvert.de/

Target Segments

Startup

Source URLs

  • https://www.clipvert.de/employerbranding
  • https://www.clipvert.de/?utm_source=openai

unique_selling_points

  • Klarer Fokus auf TikTok als Employer-Branding- und Recruiting-Kanal
  • Performance-orientierte Optimierung (u. a. Watchtime, Shares, Likes, Comments)
  • Aktivierung und Coaching von Corporate Influencern (On-Camera-Coaching, Setup-Tipps)
  • Schnelle Trend-Adaption und Testkultur speziell für TikTok
  • Analyse der Candidate Journey inkl. Hinweise zu Dropout-Rates im Bewerbungsprozess

Service region

DACH (Focus on Germany)

Content production for languages

  • Deutsch (primär)

disclaimers

  • Kein eigenständiges HR-Softwareprodukt; es handelt sich um eine Agentur-/Serviceleistung.
  • Sicherheits- und Compliance-Angaben sind auf der Website nicht ausgewiesen.