metagame Plattform

Metagame — Future-proof HR solutions for the gamer generation

metagame AI GmbH combines gaming and esports with HR to strengthen employer branding, recruiting, retention, and digital corporate culture. Through its "Outplayed" event and recruiting format, as well as a platform for talent and companies, metagame creates Metaskill profiles based on gaming data and self-assessments to enable better matchmaking and modern HR processes.

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Use Case

Companies are grappling with demographic shifts and a shortage of skilled workers and want to authentically engage the massive gaming community. Metagame integrates gaming and esports into the candidate and employee journey to strengthen employer branding, modernize recruiting (without traditional assessment centers), increase retention, and build a digital, team-oriented culture. The platform addresses employer branding profiles, talent profiles, applicant management, job postings, matchmaking, aptitude assessment support, and self-assessments; additionally, company esports events (Outplayed) are organized as an employer branding and recruiting format where personality, teamwork, and fun come to the fore, including talent-side evaluation and decision-making support for companies.

Companies are facing demographic change and a shortage of skilled workers and are seeking new ways to authentically reach, evaluate, and retain young talent (especially the gamer generation). The metagame Platform combines employer branding, recruiting, and retention centered around gaming and esports. Talents and employees create professional and gaming profiles; game and self-assessment data are used to derive metaskill profiles (soft skills, teamwork, personality). Companies can engage target audiences through playful formats such as esports tournaments, foster team spirit, and build a digital corporate culture. This creates a modern, low-barrier funnel that does not require a traditional assessment center and enables better matches between talent and companies.

Target Audience

HR/TA teams, employer branding and people/culture managers at companies seeking to authentically engage Gen Z and the broader gamer audience; companies (DACH/EU) focused on digital culture, team building, and modern recruiting formats; suitable for mid-sized businesses through to enterprises looking to modernize their recruiting and strengthen retention and engagement through company esports.

Data Residency

Source URLs

https://themetagame.ai/index.html#sectionE
https://themetagame.ai/?utm_source=openai
https://www.themetagame.ai/terms-of-service?utm_source=openai
https://www.themetagame.ai/privacy-policy.html?utm_source=openai
https://www.themetagame.ai/?utm_source=openai
https://www.themetagame.ai/platform-privacy-policy.html?utm_source=openai
https://www.themetagame.ai/legal-notices.html?utm_source=openai

Feature Scope

Employer branding: Company profiles, community building, events, and marketing to strengthen the employer brand.
Recruiting: Talent profiles (professional and gaming accounts), job postings, applicant tracking, matchmaking, aptitude testing, self-assessment, algorithmically generated metaskill profiles based on linked gaming data.
Company Esports (Outplayed): Full-service event (organization, execution, marketing), selection/matchmaking, talent evaluation to support decision-making. Focus on personality/teamwork rather than traditional AC.
Social features: Chats, groups, friend lists; moderation by super admins and rules of conduct.
Memberships: Free basic membership; premium membership for companies with additional features.
Security/Technology: Hosted on AWS with servers located in Germany (data residency), access from third countries permitted during maintenance if necessary; Cloudflare Bot Management to protect against bot attacks; IP anonymization/log management; consent management for cookies.
Compliance/Data Protection: GDPR (BDSG, TTDSG) as legal basis; EU Standard Contractual Clauses (SCCs) with data processors; EU-US Data Privacy Framework (AWS, Cloudflare, Google, Mixpanel); defined deletion and retention periods; data processing agreements with service providers.
Integrations/Ecosystem: Interfaces to games (game accounts, ranks, playstyle) for generating metaskills; Marketing/analytics tools (Google Analytics, Mixpanel, Hotjar, LinkedIn Insight, Facebook Pixel), appointment scheduling (Calendly), social/content platforms (Discord, Twitch, YouTube, Instagram, TikTok, LinkedIn, Twitter/X), content embeds.
Events & Rules: Tournament playbooks, ticketing/dispute handling via tournament admin/operations team; focus on charity/Play for Purpose.

Pricing hints: Membership model: Free basic features (for all users); paid premium membership for businesses with advanced features. Prices in EUR, displayed before use; possible deposit/prepayment; Price adjustments with advance notice; after a minimum usage period, renewal for an indefinite term with monthly billing.

Security hints: Hosted on AWS (server location: Germany) with possible support access from third countries; Cloudflare Bot Management against automated attacks; IP addresses are anonymized within 24 hours; analytics/cookie consent framework in place.

Compliance hints: Explicit GDPR compliance (including BDSG, TTDSG), data processing agreements with service providers (AWS, Cloudflare, etc.), EU Standard Contractual Clauses (SCCs), EU-US Data Privacy Framework (including AWS, Cloudflare, Google, Mixpanel). Defined retention/deletion periods.

Implementation hints: Platform onboarding via registration (Talents/Companies), profile creation (Professional and Gaming accounts), admin verification for company employees. For events/tournaments: metagame acts as a full-service provider (organization, execution, marketing, selection, matchmaking, evaluation).

Support options: Contact via email (hello@themetagame.ai), partially via a dedicated platform address (help@themetagame.gg in privacy policy), phone contacts listed on the website; moderation by super admins; tournament support/disputes via tickets and the operations team.

Integration hints: Game account/gaming data interfaces (for ranks/skill profiles); Analytics/Marketing: Google Analytics, Mixpanel, Hotjar, LinkedIn Insight Tag, Facebook Pixel; Infrastructure/Security: AWS (DE), Cloudflare; Social/Media: Discord, Twitch, YouTube, Instagram, TikTok, LinkedIn, Twitter/X, Xing; Appointment booking: Calendly. Web embeds and third-party content are supported.

Talent and employee profiles: Divided into Professional Account (CV, skills, career) and Gaming Account (game accounts, ranks, playstyle, gaming bio)
Data-driven skill assessment: Integration with linked game interfaces; continuous updating of game data; algorithm creates personalized meta-skill profiles to support decision-making in recruiting
Event-based recruiting: Outplayed Company Esports Cup as an employer branding and recruiting event; organization, execution, marketing, selection, matchmaking, and evaluation of talent as a full-service HR offering
Retention and culture: Building internal gaming communities, company esports, team-building formats, promotion of digital culture, and employee retention
Analytics and tracking: Google Analytics and Mixpanel (consent-based) for usage analysis and product improvement
Hosting and infrastructure: AWS as a data processor with servers located in Germany; Cloudflare Bot Management for IT security
Integrations and content: Social media and streaming integrations (Twitch, YouTube, TikTok, LinkedIn, Instagram, Twitter, Xing); appointment booking via Calendly
Data protection and security practices: IP anonymization of server logs after 24 hours at the latest; EU Standard Contractual Clauses and EU-US Data Privacy Framework for certain service providers; cookie consent management; detailed deletion and retention periods
HR and management consulting: Customized solutions ranging from employer branding and recruiting to cultural development, including a scientific framework for assessment support

Security hints: AWS as a data processor with data processing in Germany; potential access from third countries in the event of disruptions, secured by EU Standard Contractual Clauses and the EU-US Data Privacy Framework; Cloudflare Bot Management cookies for IT security; IP addresses are anonymized after 24 hours at the latest; cookie consent mechanism in place.

Compliance hints: GDPR-compliant operations; EU Standard Contractual Clauses with AWS, Mixpanel, Cloudflare, Google; EU-US Data Privacy Framework certifications for relevant US service providers mentioned; defined data subject rights, retention and deletion periods; joint responsibility with social media platforms for profile insights.

Implementation hints: Talents and employees register and create professional and gaming profiles; company admin verifies employee assignment; events such as Outplayed are organized as a full-service offering by metagame (organization, execution, marketing, selection, matchmaking, evaluation).

Support hints: Contact via email (hello@themetagame.ai); additional contact address help@themetagame.gg listed in the Platform Privacy Policy; social channels (LinkedIn, Discord, Instagram, Twitch, YouTube, TikTok, Twitter).

Integration hints: Interfaces to games for retrieving game data for Metaskill profiles; analytics integrations: Google Analytics, Mixpanel; IT security/infrastructure: Cloudflare, AWS; appointment scheduling: Calendly; embedded content/presence: Twitch, YouTube, TikTok, LinkedIn, Instagram, Twitter, Xing.

Features at a Glance

Talent

Skills management

Security & IT

Data residency region

Pricing Model

On request

CurrencyEUR

Contract lengthPremium memberships are subject to the minimum usage period selected at booking. After that period, the membership continues indefinitely with monthly billing periods unless it is cancelled on time.

Membership model: Free basic features; paid premium membership for companies with additional features. Prices are displayed before use; a deposit or advance payment may be required. Price changes are announced in advance. After the minimum usage period, the membership continues for an indefinite term with monthly billing.

Implementation

Professional Services Yes

Training included Not specified

Migration support Not specified

Self-service onboarding via registration for talent and companies; creation of professional and gaming profiles; verification of employees by company administrators. For Company Esports/Outplayed, metagame acts as a full-service provider (organization, execution, marketing, selection, matchmaking, and evaluation support).

Support

Email · Phone · Ticketing · Discord/Social

Contact us via hello@themetagame.ai, among other channels; also listed as help@themetagame.gg in the platform's privacy policy. Tournament/event support, including ticketing and dispute resolution, is provided by the tournament admin/operations team. Moderation is handled by super admins, and rules of conduct apply.

Integrations

Game-Datenschnittstellen (verschiedene Games)

API

Retrieving game, rank, and match data to create Metaskill profiles; continuously updating linked accounts.

Google Analytics

Other

Consent-based usage analysis; IP anonymization/consent management as outlined in the Privacy Policy.

Mixpanel

Other

Product/Event Analytics (consent-based).

Cloudflare Bot Management

Other

CDN/Bot protection; security cookies in accordance with the policy.

Amazon Web Services (AWS)

Other

Hosting/IaaS; Server location: Germany; Data processor.

Calendly

Other

Appointment Scheduling/Integration.

Twitch

Other

Streaming/social media embeds/links.

YouTube

Other

Video/streaming embeds/links.

TikTok

Other

Social media content embeds/links.

Other

Social media and employer branding integrations and links; joint responsibility for insights mentioned.

Instagram

Other

Social media content embeds/links.

Twitter/X

Other

Social media content embeds/links.

Xing

Other

Social media and employer branding integrations and links.

metagame Plattform

Data Residency

Security & Compliance

Security Features

Certifications

Data & Hosting

Talent

Security & IT

Pricing Model

Implementation

Support